Something wicked this way comes at the end of October, and with it brings the opportunity for the retail and business sector. Retail has watched the year-on-year growth in the popularity of Halloween products. October 31st 2010 was reportedly worth £280m to the retail sector so businesses that can tap into this “more lucrative than Valentines” market have the opportunity to make a real killing.
This has led to many companies jumping on the bandwagon and releasing Halloween related products, creating advertising campaigns targeted around the fright night. Cadburys Creme Egg launched there Halloween iteration of the ‘Screme Egg’.
The opportunity is not only there for targeting children, but more adults than ever are enjoying Halloween, and this apparent by the ever increasing number of adults holding and attending various Halloween parties. There are even more events held country wide than ever before, Zombie Walks and Fright Nights contributing to the increased sales of Halloween items.
The fancy dress store has seen a regrowth in years gone by with many stores opening long hours in the run up to Halloween, making it the single most important month to the survival of most fancy dress rental and sales companies.
Halloween has been a part of the American calendar for a lot longer than in the UK, so the multi-nationals have always been aware of the potential market available, it was down to inspiring enthusiasm for what was celebrated much more enthusiastically in America.
Stores started to assign more and more shelf space to Halloween products, with products finding there way onto the shelves from September up to a whole aisle assigned to the celebratory products, fancy dress, tricks, treats, role play costumes and all manner of scary items, you only have to look at the below picture to recognise the similarity to your own local superstore.
Halloween has grown in popularity at just the right time for many businesses as the extra boost in sales will be a welcome addition to there turnover at a time when even the hardiest of businesses have felt the squeeze.
The third most popular seasonal event behind Christmas and Easter makes Halloween a very elusive opportunity for any businesses that haven’t taken the initiative to adjust there products or services, or to use it as a PR event to gain traction.
Either way Halloween is an obvious cash cow and with the correct implementation, as proven, can create a massive windfall to your business.
About the Author
Andy’s main business activity this month has been promotional Halloween brochure printing and leaflet printing, not too much in design but in distribution and the strategy surrounding it. Comment below for any tactics you have found to work in flyer distribution.